Tuesday, September 18, 2007

Molson Canadian

Molson Canadian is a lager style beer which is the flagship brand of the Montreal, Canada-based Molson Brewing Company, a division of the Molson Coors brewing group. Molson is the oldest extant brewery in North America, having been established in 1786.

The brewery's founder, John Molson, left England for Canada at the age of 18 with little more than a "how to" book about brewing, money from his inheritance (both his parents had died), and a dream of opening a brewery in Montreal. His timing could not have been more perfect. As a result of the American Revolution, the British military presence in Canada was high, and refugee Loyalists from the former 13 American colonies were flocking into Canada. And these people not only proved to be the core of his early customer base, Molson even found his bride among the Loyalist refugees.

So, from the beginning, Molson was a success, and today, the Molson Brewery carries nearly 40% of the Canadian market. In 2005, Molson merged with the American brewer Coors to create a name that only a stockholder could like, Molson Coors Brewing Company, which has also proven to be a success, at least on Wall Street. The promised cost-cutting materialized better than expected, and they have effectively taken advantage of the slumping US dollar. So, even though its stock price is at an all-time high (as of this writing), analysts still have a "buy" out on Molson Coors (as of this writing).

To read my complete review of the beer at Helium, click HERE>>>

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