Thursday, September 6, 2007

Michelob Ultra

Michelob Ultra is a lager style beer brewed by Anheuser- Busch, which is based in St. Louis, Missouri. It was introduced in 2002 and is a variant of the high-end Michelob brand that Anheuser-Busch first introduced in 1896.

Michelob Ultra is what can be called a "niche" beer in that it specifically caters to a very narrow consumer base. And that base can best be described as active, health conscious women. (Michelob Ultra is the official sponsor of the LPGA.) Michelob Ultra is a low calorie, low carbohydrate beer, containing 95 calories per 12 oz. serving and only 2.6 carbs per serving. (On the UK bottle, the words "Low Carbohydrate" are actually emblazoned on the front label.) In regards to alcohol content, it contains 4.2% (ABV).

Fairly judging this beer is an endeavor fraught with pitfalls. Michelob Ultra has been categorically panned by proletarian beer reviewers all over the internet, but what these pundits fail to appreciate is the fact that Michelob Ultra is not intended to please them. This is not a beer for people who like beer. This is a beer for women who don't drink beer. Or more specifically, this is a beer for women who drink wine because they dont have any other viable alternative. And when considered in its proper context, Michelob Ultra tastes like a success to me.

To read the rest of my review at Helium, click HERE>>>

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