Tuesday, July 31, 2007

Sapporo Brewery Musuem

Just like the can says, the Sapporo Brewery in Sapporo, Japan opened in 1876. It was the very first brewery to be established in Japan. And not unsurprisingly, its primary influence was, and remains, the Bavarian lager brewing tradition.

The museum offers one hour guided tours for no charge. There is a lovely German inspired Beer Garden at which you'll want to spend a couple or more hours, . . . if you ever find yourself in Sapporo, Japan.

Monday, July 30, 2007

Heinekein Beer Cooler

This is an idea long overdue.

Actually, there is a brew pub in Prague called Pivovarsky Dum that does something a little similar, if only on a much smaller scale. They offer 4 liter beer dispensers from which you pour your own beer. It's a bit of a gag for the tourists, but it's fun to do it just once.

You can read my review of Pivovarsky Dum HERE>>>

Sunday, July 29, 2007

Nova Schin Ad

This creative piece of beer advertising comes to us from Brazil. Nova Schin is one of the largest Brazilian brewed beers on the Brazilian market. Its Nova Schin Pilsen is its largest selling beer, but its non-alcoholic version does surprisingly well. Well, maybe not so surprisingly.

Saturday, July 28, 2007

Svijany, a Beer You Don't Want to Miss

If you see this sign, and you're a beer drinker, do yourself the favor of stopping immediately and getting yourself a Svijany beer. (That's pronounced SVEE-yah-nee.) But be forewarned, you're not going to find a pub that serves Svijany on every corner. Even in Prague, finding this delightful Bohemian beer isn't easy. And that's because this small brewery located in northern Bohemia (near the border with Poland) in the Liberec region does not can its beer, it does not bottle its beer, it does not even keg its beer. No, Svijany only brews tankovna beer or what can be called tank beer. At no time during the brewing process are chemicals added and Svijany beer is non-pasteurized and is served from specially designed tanks which are supplied directly from the brewery (via a beer tanker truck).

In regards to taste, Svijany is a Bohemian lager in the tradition of Pilsner Urquell. It uses Zatec hops, which gives it a slightly sweeter taste than the average Czech beer.