Sunday, June 24, 2007

Budweiser Trademark Myths


For the past decade or so, at any given time, the American brewer Anheuser-Bush and the Czech state-owned brewery Budejovicky Budvar have been involved in dozens of lawsuits in courts all around the world, from Australia and the Americas, to Europe and Asia, even Africa.
The subject of their dispute is the trademark regarding Budweiser, the most popular brand name of beer in the world and a brand name that both breweries claim as their own. Reportage on the dispute in the mainstream media has been poor, filled with recycled facts (as opposed to checked facts) and never presented in a context that provides the reader the information necessary to understand what the issues are and what's at stake. The blogoshere has been even worse, much worse. Anheuser-Busch is almost always portrayed as an evil, yet bumbling conglomerate giant feasting and profiting off the labors of a small, innocent, entrepreneurial brewery in a small town, in a far away place.It's time for a little truth. You can read all about it HERE>>>

1 comment:

Jhonny said...
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