A little learning is a dangerous thing; Drink deep, or taste not the Pierian spring. There shallow draughts intoxicate the brain, And drinking largely sobers us again. - Alexander Pope, An Essay On Criticism
I doubt that Leonard Nimoy, when he signed on to portray Mr. Spock on the original Star Trek series back in 1966, foresaw this. I also doubt he got any money for this Heineken ad.
Actually, there is a brew pub in Prague called Pivovarsky Dum that does something a little similar, if only on a much smaller scale. They offer 4 liter beer dispensers from which you pour your own beer. It's a bit of a gag for the tourists, but it's fun to do it just once.