In the 1960s, the Hamm's brewery of St. Paul, MN created a promotional deck of playing cards, which featured their famous Hamm's Bear on the face cards. Today, a deck of the cards can fetch $25 on the breweriana market.
Hamm's may never have been the greatest beer on the market, but I can't see any of today's craft brewers coming up with anything as iconic as the Hamm's Bear.
For those who can't get enough of Hamm's breweriana, check out the website of the Hamm's Club.
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